Course Description: What is the difference between SEO and SEM? Search engine optimization covers all the tips and tricks necessary to generate traffic from search engines. Search engine marketing, or SEM, focuses on increasing traffic from paid media. When you manage Google SEO Projects, you'll be able to effectively plan and manage your SEO campaign; so whether you're in the start-up phase or the mature stage, we'll have you ready to succeed. It's no secret that there are no simple solutions to SEO. However, with a little bit of planning, you'll be able to capture customers who are in the perfect search range for your products and services. Another tried and true tactic in the age of digital marketing is content optimization. When your target audience is surfing the web, you want to have optimized content that will be quite easy for them to find. Having your website showcased on Google is a great way to gain more exposure for your company. But all websites need some adjustment made to them in order to rank high on the first page of Google. If you're interested in making these SEO-friendly adjustments, click here! From Google Analytics to Amazon A-Z, you'll get the inside scoop on how to use tools that are available to you, and then you'll apply them in a way that will propel your website forward with success.
